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January 30.2025

3 Minutes Read

British Fashion Council Welcomes Laura Weir as New CEO Amid Industry Shifts

Confident woman in pinstripe suit at British Fashion Council.

Laura Weir: A Visionary Leader for British Fashion

The British Fashion Council (BFC) is set for a transformative leadership change with Laura Weir stepping in as the new CEO starting April 28. This appointment marks a significant shift in the British fashion industry, ready to blend creativity with strategic foresight. Rising from the role of Selfridges chief creative, Laura will fill the shoes of Caroline Rush, who leaves office after a venerable 16-year tenure. The transition promises fresh growth and dynamism for British fashion, aiming to uplift both established and emerging fashion talents.

A Trailblazer in Fashion and Media

Laura Weir's career is a testament to her profound influence in fashion and media. Her journey began in journalism, where she brought fashion to life through words for prestigious publications like Drapers, The Sunday Times, and British Vogue. Laura’s editorial prowess blossomed as she transformed ES Magazine's weekly supplement, capturing attention with impactful covers during challenging times.

By 2019, Laura expanded her influence, establishing a creative strategy agency before joining Selfridges in 2023. Her holistic approach has been instrumental in shaping brand communication, attesting to her capability to lead the BFC's next ambitious chapter.

Facing Challenges with Strategic Optimism

Laura takes on her new role during a complex time for the British fashion scene, grappling with the ripples of Brexit, the lingering impacts of the pandemic, and recent industry upheavals. Yet, her vision remains resolute—championing both cultural and creative growth on a domestic and global scale. Laura's commitment to fostering British talent affirms her belief in the industry's resiliency and potential.

Bridge-Building for Creative Communities

Laura Weir is no stranger to harnessing community power, and her involvement with initiatives such as Earnt and advisory roles at BAFTA and The Royal Academy of Arts underscores her dedication to creative industries. As she embarks on this leadership journey, her focus will be on creating synergies that support designers and creative talents—both emerging and seasoned. Her leadership promises a narrative of inclusivity and empowerment, defining what lies ahead for the British Fashion Council.

Anticipating a New Era in Fashion

The fashion world awaits with bated breath as Laura Weir steps in to lead the BFC into its next era, ready to face the challenges and opportunities that lie ahead. Her insights and fresh perspective are set to herald exciting transformations in the way British fashion thrives and innovates globally.

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British Fashion Council Welcomes Laura Weir as New CEO Amid Industry Shifts

Laura Weir: A Visionary Leader for British Fashion

A Trailblazer in Fashion and Media

Facing Challenges with Strategic Optimism

Bridge-Building for Creative Communities

Anticipating a New Era in Fashion

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