Discover How Breitling's NFL Partnership Elevates Luxury Watchmaking

Breitling Enters a New Era with NFL Partnership

In a groundbreaking announcement, Swiss luxury watchmaker Breitling has made history by becoming the official luxury timepiece partner of the National Football League (NFL). This partnership marks the first collaboration between a luxury watch brand and the NFL, opening up new avenues for both the sport and the company. Over the coming years, fans can look forward to two special collections celebrating all 32 NFL teams: the Chronomat Automatic GMT and the Endurance Pro. Each watch will showcase unique designs that resonate with the spirit of the teams and their loyal fans.

What This Partnership Means for Fans

For many NFL fans, the love for their team is intertwined with the passion and culture of football itself. As Renie Anderson, Executive Vice President of NFL, stated, this partnership offers a chance to merge Breitling's luxury craftsmanship with the exhilarating world of professional football. It creates "meaningful, lasting products and tailored experiences tied to some of the league’s biggest moments,” bringing fans closer to the teams they adore.

An Iconic Brand Meets an Iconic Sport

Both Breitling and the NFL share a legacy centered around precision, performance, and cultural influence. Georges Kern, CEO of Breitling, aptly describes this collaboration as a defining moment, emphasizing that watches are not just accessories—they are milestones marking shared memories within families and communities. This sentiment reinforces the concept that sporting events and celebrations are not merely about winning; they also symbolize moments spent with loved ones.

Activity Rich Calendar of Events

The partnership will officially launch during the 2025 NFL season, dramatically increasing Breitling’s visibility across multiple major events. Fans will see this presence at events such as Super Bowl LX and NFL Honors, where custom timepieces will be given to award winners. Breitling also has plans to showcase these exclusive watches in their boutiques during the NFL International Games taking place in cities like São Paulo, Dublin, and London, further enhancing the connection between the brand and the sport.

A New Breed of NFL Merchandise

The NFL Team Edition watches are designed to cater to the diverse tastes of fans. The Chronomat Automatic GMT features elegant colors representing each team's identity, priced at $6,600. On the other hand, the Endurance Pro, with durability built for an active lifestyle, is priced at $4,400. These timepieces not only convey a sense of luxury but also allow fans to wear their team colors with pride in an innovative and stylish way.

How Fans Can Engage with the Brand

For those eager to get their hands on one of these pieces, Breitling has made these watches readily available through their official website and in boutiques. Fans attending international games will also have access to pop-up stores, making it easier to purchase these exclusive creations in a sporting atmosphere. Engaging with a brand that stands for precision and performance will resonate strongly with fans who value both luxury and local team pride.

As Breitling and the NFL embark on this partnership, it opens up exciting opportunities not just for the brands involved but also for fans who celebrate these moments together. These watches will not only serve as timepieces but as tokens of memories and community, reflecting the essence of the game and its passionate following.