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March 20.2025
3 Minutes Read

Discover How Jae Bae Turns Soup Into Inventive Cocktail Recipes

Young man with cocktails in a wooden cube setting.

Soup Meets Spirits: The Creative Journey of Jae Bae

Korean American mixologist Jae Bae is redefining the cocktail scene with innovative recipes inspired by traditional soups. His craft not only serves to tantalize the taste buds but also fosters cultural exchange. Working primarily through Instagram, where he has cultivated a following of over 26,000, Bae combines his background in music and public health to create cocktails that honor culinary heritage.

Mixology as Cultural Activism

For Bae, mixology transcends mere beverage-making; it is a form of cultural activism. By sharing the stories behind each cocktail on his platform, he highlights the significance of traditional dishes from diverse cultures. His approach not only pays homage to these culinary staples but also invites conversations about culture and identity. "These dishes have been around forever, and I am not in any way trying to take credit for the flavors," he affirms, reflecting humility amidst his creative process.

Flavor Fusion: Reimagining Traditional Dishes

Among Bae's standout creations is a Vietnamese pho margarita, crafted with sous vide pho-spiced tequila and fish sauce. Each drink captures the essence of beloved dishes, while transforming them into palate-pleasing cocktails. Bae proudly recalls his mother’s warnings about the significance of broth, a sentiment he now embodies in his cocktail designs. His recipes include visually stunning elements, such as a sinigang sour, featuring a toasted-rice-water ice cube infused with pork bouillon-washed tequila and tamarind syrup. These thoughtfully curated drinks are more than just tasty; they also educate and promote appreciation of culinary traditions.

Engaging with Community

Bae's interactive approach adds a unique dimension to his work. At the end of his videos, he invites suggestions for soups and dishes to transform into cocktails, fostering a dialogue with his audience. His sinigang cocktail, inspired by a beloved Filipino soup, has become one of the most requested recipes. The feedback and engagement from his followers inspire Bae to continually explore and honor cultural dishes. "People seem to feel so seen when I recreate their favorite foods, and I never want to take that for granted," he explains.

The Future of Flavorful Cocktails

As the landscape of mixology evolves, Bae's innovative spirit positions him at the forefront of this change. He believes there is plenty of room for different stories and flavors in the beverage space. As he continues to create and share his recipes, the connection between traditional foods and their cocktail counterparts will spark even wider cultural conversations. With each glass raised, Bae is not just serving drinks; he is nurturing a community, one flavorful sip at a time.

In a culinary world that often feels homogenous, Bae’s work stands as a refreshing reminder of the beauty found in diversity. His cocktails are not only an exploration of flavor but also a bridge to understanding the rich tapestry of cultures that inspire him. This unique blend of tradition and innovation is what sets Jae Bae apart in the bustling world of mixology.

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Discover How Breitling's NFL Partnership Elevates Luxury Watchmaking

Update Breitling Enters a New Era with NFL Partnership In a groundbreaking announcement, Swiss luxury watchmaker Breitling has made history by becoming the official luxury timepiece partner of the National Football League (NFL). This partnership marks the first collaboration between a luxury watch brand and the NFL, opening up new avenues for both the sport and the company. Over the coming years, fans can look forward to two special collections celebrating all 32 NFL teams: the Chronomat Automatic GMT and the Endurance Pro. Each watch will showcase unique designs that resonate with the spirit of the teams and their loyal fans. What This Partnership Means for Fans For many NFL fans, the love for their team is intertwined with the passion and culture of football itself. As Renie Anderson, Executive Vice President of NFL, stated, this partnership offers a chance to merge Breitling's luxury craftsmanship with the exhilarating world of professional football. It creates "meaningful, lasting products and tailored experiences tied to some of the league’s biggest moments,” bringing fans closer to the teams they adore. An Iconic Brand Meets an Iconic Sport Both Breitling and the NFL share a legacy centered around precision, performance, and cultural influence. Georges Kern, CEO of Breitling, aptly describes this collaboration as a defining moment, emphasizing that watches are not just accessories—they are milestones marking shared memories within families and communities. This sentiment reinforces the concept that sporting events and celebrations are not merely about winning; they also symbolize moments spent with loved ones. Activity Rich Calendar of Events The partnership will officially launch during the 2025 NFL season, dramatically increasing Breitling’s visibility across multiple major events. Fans will see this presence at events such as Super Bowl LX and NFL Honors, where custom timepieces will be given to award winners. Breitling also has plans to showcase these exclusive watches in their boutiques during the NFL International Games taking place in cities like São Paulo, Dublin, and London, further enhancing the connection between the brand and the sport. A New Breed of NFL Merchandise The NFL Team Edition watches are designed to cater to the diverse tastes of fans. The Chronomat Automatic GMT features elegant colors representing each team's identity, priced at $6,600. On the other hand, the Endurance Pro, with durability built for an active lifestyle, is priced at $4,400. These timepieces not only convey a sense of luxury but also allow fans to wear their team colors with pride in an innovative and stylish way. How Fans Can Engage with the Brand For those eager to get their hands on one of these pieces, Breitling has made these watches readily available through their official website and in boutiques. Fans attending international games will also have access to pop-up stores, making it easier to purchase these exclusive creations in a sporting atmosphere. Engaging with a brand that stands for precision and performance will resonate strongly with fans who value both luxury and local team pride. As Breitling and the NFL embark on this partnership, it opens up exciting opportunities not just for the brands involved but also for fans who celebrate these moments together. These watches will not only serve as timepieces but as tokens of memories and community, reflecting the essence of the game and its passionate following.

Balmain's New Creative Director Antonin Tron Signals a Shift to Fabric-First Design

Update A New Era Begins at Balmain Balmain has made a bold move by appointing Antonin Tron as its new Creative Director, signaling a significant cultural shift for the iconic Parisian fashion house. This transition comes after Olivier Rousteing's 14-year tenure, during which he transformed Balmain into a pop-culture powerhouse with a celebrity-followed aesthetic marked by indiscriminate glamour and luxury appeal. Who is Antonin Tron? Born in Paris in 1984 and educated at the prestigious Royal Academy of Fine Arts in Antwerp, Tron presents an exciting blend of tradition and modern design philosophies. His background includes roles with high-profile maisons such as Louis Vuitton, Givenchy, and Balenciaga. In 2016, he launched Atlein, a label celebrated for its innovative craftsmanship and flowing silhouettes. Tron’s design ethos focuses on draping and movement — a nod to Balmain's founder Pierre Balmain's principles that defined mid-20th-century haute couture. Balmain's Vision Forward Tron’s first collection is set to debut in March 2026 during Paris Fashion Week, marking the dawn of a new creative direction that emphasizes refined craftsmanship and the house's historical roots. Rachid Mohamed Rachid, Balmain's chairman, emphasized that Tron's “thoughtful, modern, and artistic” approach aligns with the brand’s goal of evolving while staying connected to its deep pedigree. Legacy Meets Modernity This appointment doesn’t just reflect Balmain’s adaptation to current fashion trends but also highlights the industry's ongoing changes as luxury brands respond to shifting consumer preferences. With Tron onboard, Balmain is poised to explore deeper emotional connections through its designs that resonate with a broader audience. The industry is witnessing an unprecedented wave of designer turnover, and Tron's appointment may signify a crucial step in redefining what luxury fashion means in a post-pandemic world. Implications for the Fashion Landscape The shift from celebrity-centric designs to fabric-first aesthetics can inspire other brands considering similar transitions. As fashion enthusiasts eagerly anticipate Tron’s debut, it raises questions about how such changes will impact consumer engagement and brand loyalty. While Rousteing's era thrived on the glitz of social media influencers and celebrity endorsements, Tron’s vision aims to create a narrative that pulls from the richness of fabric and artistry. Expectations for Paris Fashion Week The fashion world is watching closely as Tron prepares his first collection for Balmain. Attendees of Paris Fashion Week can expect to see a clear divergence from the prior “Balmain Army,” with potential for drastically different styles echoing traditional elegance combined with modern sophistication. The Broader Impact on Luxury Fashion As luxury brands grapple with economic challenges and shifting public sentiments toward sustainability and authenticity, Tron's appointment signifies a potential roadmap for future creative directions in the industry. Designer-led transitions like this one could very well lead to a more grounded, values-driven approach to fashion, emphasizing handcrafted quality over manufactured hype.

Discover the Stunning Claridge’s Christmas Tree Designed by Burberry’s Daniel Lee!

Update Claridge’s Unveils a Magical Tree for 2025 As the festive season approaches, Claridge's Hotel in London is set to dazzle guests once more with a spectacular Christmas tree for 2025, this time designed by the celebrated Daniel Lee, chief creative officer of Burberry. The grand 16-foot centerpiece will grace the iconic hotel's lobby, a testament to British creativity that splendidly aligns with the ethos of the holidays. With 600 bows crafted from surplus Burberry fabrics, charming bells, and whimsical chess-piece decorations, this tree promises to capture the hearts and imaginations of everyone who steps foot in the hotel. A Focus on Sustainability Lee’s design not only emphasizes aesthetics but also incorporates a sustainable twist, reflecting a growing trend in the luxury sector towards environmental conscientiousness. The bows, made from Burberry’s surplus fabric, beautifully align with the modern movement of reducing waste in the fashion industry while also paying homage to traditional Victorian symbols of unity. This blend of sustainability and celebration enriches the holiday spirit. A History of Iconic Collaborations This year's tree marks the 15th anniversary of Claridge's tradition of inviting renowned designers to reinterpret its Christmas tree. Previous designers have included luminaries like Louis Vuitton and Diane von Furstenberg, each bringing their unique flair to the iconic tree. Lee joins an elite list of design visionaries, and his approach this year aims to evoke a sense of togetherness and nostalgia, inviting guests to not just admire, but to celebrate the season. The Fusion of Tradition and Modernity Daniel Lee’s vision combines classic elements with contemporary style. Notably, the chess-piece decorations draw inspiration from Burberry’s rich heritage, particularly its Equestrian Knight logo, melding history and luxury. As Lee stated, this tree is more than decoration; it’s an expression of vibrant colors and textures, aimed at igniting joy and wonder in those who view it. The crowning gold crown adds a final touch of elegance to this festive masterpiece. Join in the Festive Celebration The unveiling of the Claridge's Christmas tree will take place on November 25, 2025. This event is highly anticipated, not just for the beautiful tree but also for the experience it promises to render to all who visit the hotel this holiday season. Attendees will have the opportunity to immerse themselves in not just a technological wonder of lights and decorations, but a profound cultural statement about unity, style, and sustainability – the core values that define both Burberry and Claridge’s. This enchanting Christmas tree symbolizes a luxurious start to the festive season in London, turning heads and stirring hearts as it stands tall amidst the excitement of holiday gatherings. For travel and holiday enthusiasts, Claridge's is more than just a hotel; it’s a destination where magic happens every year. As the seasons change, why not plan a visit to witness this captivating display firsthand? Experience the traditions of London’s festive spirit in style. Be part of the celebration and enjoy unwinding in one of the finest hotels and luxury resorts designed for a memorable holiday experience.

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