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March 14.2025
3 Minutes Read

Exploring Milan with Marella Rivolta-Zagato: A Guide for Automotive Lovers

Elegant guide to Milan with luxury car in historic courtyard

A Unique Blend of Automobile Heritage and Milanese Flair

Marella Rivolta-Zagato, known affectionately as a "car architect," brings her unparalleled passion for both automobiles and design to the vibrant city of Milan. Each morning, she leaves behind the tranquil Lago Maggiore and embarks on a daily pilgrimage to the heart of Italy's automotive design scene. With over 105 years of legacy at Zagato, her insights offer car enthusiasts a golden opportunity to explore their interests through the lens of a true expert.

Breathtaking Drives: Nature Meets Engineering

For Rivolta-Zagato, driving is more than just a mode of transportation; it’s a source of inspiration. "I enjoy the scenery," she confesses, referring to her stunning commute. In addition to the adrenaline rush that comes with driving exceptional cars like the Alfa Romeo Giulia TZ and Aston Martin, she finds clarity in her journeys, saying, "It helps me clear my mind." The scenic roads leading out of Milan towards Lago Maggiore and Lake Como provide exquisite backdrops, with breathtaking views of the Alps that can fuel the creativity of any automotive aficionado.

Milan: The Creative Pulse of Italy

Rivolta-Zagato believes Milan is the most forward-thinking city in Italy when it comes to design and innovation. "Milan has always been a source of inspiration for me," she states, acknowledging how the city's dynamic blend of fashion and architecture fuels car design. The city may not have the romantic beauty of Florence or Venice, but its energy and vibrancy are magnetic for those with a keen eye for design. From high-end fashion to eclectic art galleries, every corner of Milan has something to offer to ignite one’s creativity.

Luxury Stays That Match Your Automotive Passion

When it comes time for a staycation or a luxurious getaway in Milan, Rivolta-Zagato has some stellar recommendations. Options like the Bulgari Hotel and Magna Pars Hotel à Parfum offer exquisite hospitality that mirrors the elegance of the cars she designs. But if you're looking for holistic rejuvenation, she suggests the Portrait Milano Spa. However, for a quick health boost, she leans towards cryotherapy, emphasizing that efficiency is key in the fast-paced world of design.

Shopping for Style: Navigating Milan's Fashion Scene

No outing in Milan would be complete without some shopping. Rivolta-Zagato’s favorite hotspots include Antonia, known for its cutting-edge fashion amid dramatic settings, and 10 Corso Como, a stylish fusion of a fashion boutique, art gallery, and culinary experience. For car enthusiasts, this location was once a garage and now stands as a testament to the marriage of automotive and fashion culture in Milan.

Culinary Experiences that Drive the Culinary Engine

As a car lover, Rivolta-Zagato doesn’t just admire vehicles; she also appreciates a good meal. She prefers historical Milanese restaurants like Bice and Don Lisander, where traditional dishes create a warm, inviting atmosphere. For an automotive twist, she recommends Olio in Origgio, a restaurant set among vintage cars, providing a delightful cocktail experience amidst the elegance of automotive history.

Must-Visit Attractions for Automotive Enthusiasts

A trip to Milan would be incomplete without visits to iconic museums. Rivolta-Zagato highlights the Museo Alfa Romeo, where the grand history of this automobile icon is brought to life. The collaboration between Alfa Romeo and Zagato exemplifies the best of automotive design, showcasing luxury and innovation.

Conclusion: Dive Into the Heart of Milan’s Automotive Culture

For anyone passionate about cars, Marella Rivolta-Zagato offers a roadmap to experiencing Milan in a way that intertwines automotive culture with lifestyle and design. With breathtaking scenery, innovative fashion, rich culinary experiences, and a vibrant art scene, Milan becomes a playground for the automotive obsessed. If you're ready to explore the electric excitement of this city, plan your adventure today!

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Update Experience Luxury Like Never Before Discover a new pinnacle of indulgence with the collaboration between Burgess and Ultima Collection, offering a unique journey that seamlessly combines life at sea and luxury on land. Imagine embarking on a private charter aboard the stunning 235-foot Kogo megayacht, followed by a glamorous stay at one of Europe’s most exclusive properties—this experience is designed for those who crave adventure and opulence. What Awaits: An Extraordinary Itinerary The journey begins with seven nights on the Kogo, a vessel renowned not just for its impressive size but for its luxurious amenities. After a full refit in 2025, Kogo features spacious cabins, a lavish salon, and a sun-kissed deck complete with a Jacuzzi and fully equipped spa. Guests can lounge in comfort or indulge in an array of aquatic toys, including wave runners and Seabobs, all while exploring the enchanting coastlines of the Mediterranean. A Dream Destination: Choose Your Paradise Once the sea adventure concludes, travelers will transition to a week of relaxation at one of Ultima Collection’s breathtaking estates. Whether it's the sun-soaked vistas of Ultima Corfu or the majestic Alps at Ultima Megève, each property reflects unparalleled service and stunning design. The villas and chalets, often likened to superyachts on land, boast private wellness facilities and expansive views, ensuring guests remain cocooned in luxury throughout their stay. Why This Experience Matters This travel experience symbolizes more than just a luxury getaway; it represents a shift in how we perceive vacationing. Tim Davis, CMO of Burgess, states, "Our partnership with Ultima Collection allows us to extend that level of luxury and personalization on land." This integration of sea and land travel not only caters to the wanderlust of affluent clients but also challenges traditional luxury travel norms by offering a seamless transition between extraordinary realms. The Future of Luxury Travel As more travelers seek personalized and immersive experiences, the collaboration between Burgess and Ultima Collection could set a standard for future luxury offerings. Combining the charm of a private yacht and the elegance of a high-end villa creates an all-encompassing travel adventure that appeals to sophisticated tastes. This synergy might inspire other luxury brands to explore similar alliances, enhancing the experience for travelers looking for exclusivity and uniqueness. Final Thoughts: Embrace the Extraordinary If you envision a getaway that transcends the ordinary into realms of breathtaking scenery, state-of-the-art design, and unparalleled service, the Burgess-Ultima Collection experience deserves your attention. Prepare for a vacation trip that might just redefine luxury as you know it—bridging the best of land and sea into one unforgettable escape.

How Pre-Owned Luxury Watches Are Revolutionizing Retail Dynamics

Update How Pre-Owned Luxury Watches Are Transforming Retail Luxury timepieces have long been seen as symbols of prestige and wealth. However, the consumption patterns around these coveted accessories are experiencing a radical shift, especially among younger consumers. At the forefront of this change is Watchfinder & Co. CEO Arjen van de Vall, who highlights a noteworthy evolution: the rising popularity of pre-owned luxury watches revolutionizing retail. Younger Generations Embrace Pre-Owned Luxury As reported by Watchfinder & Co., millennials and Gen Z are not just passive consumers—they are savvy researchers who value both heritage and quality. This digital native revolution is reshaping how they view luxury purchases. Van de Vall emphasizes that these younger age groups are much more inclined to explore second-hand markets, finding charm and value in pre-owned timepieces like Rolex and Patek Philippe. Recent studies reveal that a staggering 36% of consumers aged 18-24 either own or are considering a luxury watch. It speaks volumes when many individuals in that demographic are now viewing their purchases as long-term investments. The Financial Wisdom of Pre-Owned Watches Another key figure stands out in this narrative: affordability combined with sustainability. Van de Vall underscores the growing acceptance of pre-owned luxury watches, driven by practical financial choices and a conscious effort toward sustainable consumption. Among Gen Z buyers in the UK, nearly half view luxury watches as solid investment assets. Provenance Over Prestige The emphasis on provenance over traditional prestige marks a significant cultural shift. This generation appreciates the stories behind their purchases, seeking authenticity in their aspirations. With an average expected spending of $10,870, it’s clear that the allure of high-quality timepieces is stronger than ever. As we move forward, watchmakers and retailers need to reassess their strategies to align with this new approach to luxury consumption. Understanding the preferences of the modern consumer will be essential for navigating the evolving landscape of luxury goods.

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