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July 16.2025
2 Minutes Read

LVMH Sells El Encanto: A New Era for Luxury Travel in Santa Barbara

El Encanto hotel surrounded by lush garden as LVMH sells it.

A New Era for El Encanto: What’s Next?

The luxury hotel scene in Santa Barbara is set to transform as LVMH bids farewell to its only U.S. property, El Encanto. This historic hotel, known for its stunning views of the Pacific and rich Hollywood legacy, has been sold to Tinder’s cofounder, Justin Mateen, for $82.2 million. As Mateen steps into ownership, he emphasizes that this locale, often likened to Europe’s breathtaking coastlines, has a distinctive charm that draws visitors from both near and far.

Why Is This Hotel So Special?

Opened in 1918, El Encanto has served as a luxurious retreat for stars like Clark Gable and Carole Lombard, providing an exclusive escape in California. Its unique layout includes bungalows that capture the essence of the Riviera, with pricing starting at $1,179 per night. Mateen and his team plan to invest up to $40 million in renovations, keeping the hotel operational during upgrades, which will preserve its storied charm while also appealing to new visitors.

Future Predictions: What Changes Can Guests Expect?

The ambitious plans for El Encanto are pushing the boundaries of traditional hotel management. The new owners aim to give the property a boutique feel, transforming some accommodations into retail spaces and possibly introducing a membership club. This shift is indicative of a broader trend in hospitality where personal experiences and unique offerings are becoming paramount.

A Look at LVMH’s Next Steps in the Luxury Market

While LVMH has departed from this historical Malibu escape, their return to the U.S. hospitality market isn't far off. With a Bulgari hotel set to open in Miami Beach in 2028, the luxury conglomerate is re-evaluating its approach to the American market. The sale of El Encanto to Mateen highlights a strategic pivot aimed at focusing more on properties that align closely with their brand vision.

Local Impacts: The Shift in Santa Barbara's Luxury Landscape

As El Encanto transitions under new ownership, the impact on Santa Barbara’s local economy and hospitality scene will be significant. The renovations and new offerings promise to attract not only tourists but also locals, generating revenue and creating jobs in the area. This revitalization reflects a broader trend where communities are increasingly influenced by their luxury hospitality choices.

Why Should You Care About These Changes?

For travelers and luxury enthusiasts, the evolution of El Encanto represents more than just a change of ownership. It is a recalibration of luxury experiences, emphasizing customization, local culture, and unique interactions. As hotels like El Encanto evolve, they embrace the need to reflect their surroundings, creating a personalized experience that resonates more deeply with guests. Keeping an eye on these changes could help you discover your next unforgettable getaway!

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Dive Into Dinosaurs: Experience Jurassic Adventure at Banyan Tree Krabi!

Update Step Into the World of Dinosaurs With This Unique Thai Resort Package The dream of stepping into a world where dinosaurs roamed is closer than ever, thanks to the luxurious Banyan Tree Krabi in Thailand. Inspired by the latest film in the iconic franchise, "Jurassic World Rebirth," the resort has curated an exclusive experience, aptly named the Jurassic Explorer package. Experience the Jurassic Jungle Banyan Tree Krabi, located on the stunning Tubkaek Beach, has long been recognized for its breathtaking natural beauty. The area was chosen as a prime filming location for "Jurassic World Rebirth" due to its dramatic limestone cliffs and lush landscapes that date back millions of years. General Manager Haruethai Maneerat notes that guests often marvel at the resort's pristine environment, making it a fitting backdrop for the film's prehistoric theme. Your Adventure Awaits The Jurassic Explorer package offers thrilling activities designed for movie fans and nature lovers alike. Guests will embark on a half-day boat tour to Hong Island and explore the majestic Klong Root canal, featured in one of the film's most exhilarating scenes. Picture yourself paddling downriver, ducking from imagined dinosaurs—it's sure to be an unforgettable adventure. Beyond the Adventure: Relaxation and Indulgence After an action-packed day, unwind at the resort, which boasts luxurious accommodations with spectacular views of the Andaman Sea. The package isn’t just about exploration; it also includes a 60-minute spa treatment and a taste of local flavors. Notably, the resort's kitchen has crafted a special dish in honor of Scarlett Johansson, who plays a lead character in the film. Indulge in laab gai, a vibrant Thai dish that connects guests to the region's culinary heritage. Adventure Awaits—But Space is Limited! What sets Banyan Tree Krabi’s Jurassic Explorer package apart is its seamless blending of thrilling adventure, natural beauty, and culinary delight. Exploring Thailand's stunning landscapes while reliving epic movie moments sounds like a perfect getaway for families and movie fanatics alike. However, with only limited spots available, guests are encouraged to book ahead to secure this once-in-a-lifetime experience. Conclusion: The Dinosaur Experience of a Lifetime The journey through lush landscapes, the thrill of exploration, and relaxation amid stunning views create an extraordinary escape. The Banyan Tree Krabi invites you to experience your very own Jurassic adventure, combining nature, film, and luxury into an unforgettable package.

Discover the Ultimate Luxury Hotel Experience: 50 Exquisite Stays

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