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March 09.2025

2 Minutes Read

Miu Miu Appoints Silvia Onofri as New CEO: A Promising Future Ahead

Black and white portrait of a confident woman for Miu Miu CEO appointment.

Exciting Leadership Change at Miu Miu

Miu Miu, the renowned Italian luxury brand, has recently appointed Silvia Onofri as its new Chief Executive Officer, effective February 26, 2025. This announcement comes after a significant leadership transition, with María Benedetta Petruzzo departing to take on a role at Christian Dior Couture in October 2024. Miu Miu has been a critical part of the Prada Group, and Onofri’s leadership is expected to continue its remarkable growth trajectory.

A Stellar Career with Notable Achievements

Before her new role, Onofri served as president of Napapijri, an outerwear brand owned by VF Corporation. Her experience in the fashion industry is extensive, including six years with Bulgari and a significant 15 years at Bally, where she progressed to Chief Executive Officer for Europe, the Middle East, and Africa. Her strong background in luxury brands positions her well to lead Miu Miu into the future.

Maintaining Momentum in a Competitive Market

Under Onofri's leadership, Miu Miu aims to build on its impressive performance; the brand recorded a staggering revenue increase of 97% during the first nine months of 2024, totaling an impressive €854 million. Maintaining this momentum while also nurturing the team is critical, especially with notable personnel changes, such as the recent departure of Dario Vitale, the design director for ready-to-wear.

Continuing the Miu Miu Legacy

The Prada Group has expressed confidence in Onofri’s capability to maintain and enhance the brand's desirability in the competitive luxury market. Her track record at other prestigious fashion houses gives hope for a dynamic and innovative approach to the brand’s future. As a brand that has evolved dramatically in recent years, Miu Miu seeks to solidify its position as a key player in luxury fashion.

Conclusion: Looking Forward to Future Innovations

Onofri’s appointment brings excitement and anticipation not just for Miu Miu, but for the luxury fashion industry as a whole. As she steps into this prestigious role, the focus will be on innovative strategies and retaining top talent to propel Miu Miu to new heights in the global market. Fashion enthusiasts and industry watchers alike will be keenly observing the changes and developments that unfold under Onofri’s leadership.

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Miu Miu Appoints Silvia Onofri as New CEO: A Promising Future Ahead

Exciting Leadership Change at Miu Miu

A Stellar Career with Notable Achievements

Maintaining Momentum in a Competitive Market

Continuing the Miu Miu Legacy

Conclusion: Looking Forward to Future Innovations

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