Why Alain Paul is the Rising Star of Paris Fashion Week and Beyond

Alain Paul: The Rising Fashion Star of Paris

This season is pivotal for Alain Paul, a 36-year-old French designer whose journey has taken him from ballet to high fashion. Showing for the second time on the official Paris Fashion Week schedule, his brand, Alainpaul, has captured the attention of fashion enthusiasts and insiders alike, culminating in his recognition as a semi-finalist for the prestigious LVMH Prize 2025.

The Challenge of Creation: A Studio Experience

Working alongside his husband and business partner, Luis Philippe, in a cozy studio on Boulevard Richard-Lenoir, Paul embraces the frenetic energy of fashion preparation. "Welcome to our parking space," Philippe jokes, as they prepare for another landmark show at the iconic Théâtre du Châtelet. Their passion is palpable as racks of unique garments, including a striking red nylon dress made from upcycled materials, fill their creative space.

Creativity Inspired by Dance

Dance is interwoven into Paul’s fabric; his background in ballet informs his designs, including the striking Pina boots inspired by ballet shoes. A mood board plastered with images of celebrated choreographers reveals his commitment to incorporating movement and rhythm into fashion, making each piece not only a garment but a statement of art.

Building on a Foundation of Experience

Paul's journey took a significant turn after his tenure at Vetements, and a subsequent role at Louis Vuitton under the late Virgil Abloh, provided him with invaluable industry insights. Once he and Philippe launched Alainpaul in 2021, their aim was to redefine contemporary silhouettes, drawing from the dancer’s form to create garments that reflect both elegance and fluidity.

The Power of Networking

Networking has played a crucial role in Alainpaul's rise. After being laid off from their respective prominent roles at Vetements and Colette, the couple established relationships with suppliers from their previous experiences, allowing them to maintain high quality while producing in smaller, more exclusive quantities. This careful cultivation of connections has also landed them accounts with prestigious retailers like Bergdorf Goodman and Dover Street Market.

Facing Challenges Head-On

As with any emerging brand, Alainpaul faces challenges including limited access to supplies and balancing high-end production with growing demand. Yet, Paul remains optimistic, emphasizing the importance of organization and human relationships that fuel their success. He believes these connections are integral to overcoming obstacles in the fashion world.

What's Next for Alain Paul?

Looking forward, winning the LVMH Prize would propel Alainpaul into a new stratosphere, with a €400,000 grant enabling the launch of an e-commerce website and the introduction of new product lines. Paul dreams of showcasing his work in Hong Kong, full-circle since his early life there, clearly indicating the depths of his ambition.

His vision is not merely rooted in personal success but in a broader spectrum of fashion’s evolution, stating, “Fashion is in a good moment; the end of a cycle. Every period where there is a renewal is always an opportunity.” As he stands at the forefront of this transformative era, Alain Paul is undoubtedly a designer to watch.