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September 12.2025
2 Minutes Read

How Breitling's CEO Is Transforming Strategy Amid Tariffs

Breitling CEO sitting confidently in modern office lounge.

A Bold Response to Economic Challenges

The luxury watch industry is experiencing unprecedented challenges, and for Breitling’s CEO Georges Kern, these are times not to retreat, but to innovate. Amidst rising tariffs and evolving market dynamics, Kern's leadership philosophy reflects resilience, a theme that resounds through the heart of local communities, making it relevant even beyond the glitzy halls of Swiss watchmaking.

Facing Tariffs Head-On

In a surprising turn, the U.S. imposed 39% tariffs on Swiss watch imports, a move that sent shockwaves through the luxury sector. Kern's proactive approach included ramping up stock levels before tariffs took effect, showcasing a keen foresight that mirrors the grassroots ingenuity seen in local initiatives. This action not only buffered the brand against immediate impacts but also highlights the importance of strategic planning, resonating with community leaders who frequently navigate their own challenges.

Fostering Growth Through Diversification

Instead of shrinking in the face of adversity, Kern advocates for expanding market reach. Emphasizing the need for aggressive diversification speaks volumes about how local businesses can also thrive amid challenges. Just as communities flourish by embracing diversity in their initiatives, Breitling is learning to tap into new markets, ensuring a vibrant future despite a turbulent landscape.

Learning from Local Heroes

The takeaways from Kern’s approach can be applied to local businesses and community initiatives alike. By embracing adaptability and resilience, grassroots leaders can navigate their own 'tariff' moments, whether they be economic downturns, community shifts, or emerging competition. Kern’s story is not just about luxury watches; it’s about the human spirit's ability to confront challenges head-on.

Inspiration for the Community

Through his strategy, Kern serves as an embodiment of hope for all navigating challenging times. His focus on partnerships within the luxury space illustrates how collaborative efforts can fuel success. Local community leaders can draw from this approach to seek out partnerships that amplify their impact and resources, fostering a sense of solidarity in tough times.

As we reflect on how industries respond to adversity, let us remember that whether in luxury watches or local enterprises, resilience paired with innovation lights the way forward. It’s a reminder that everyone, no matter the scale, can weather the storm and emerge anew.

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How the Watch Industry is Adapting to New Consumer Realities and Trends

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